Canadian Olympic Committee Seals Mondelēz Partnership

Mondel?z Canada, buy whose family of brands include Cadbury, denture Dentyne, OREO and Ritz, today announced its four-year partnership as an official supporter of the Canadian Olympic Committee (COC).

As a first-time COC affiliate, the partnership will be launched with the company’s new Pride & Joy campaign, which celebrates the tremendous national pride Canada has for its athletes.

“As an official supporter of Canada’s Olympic Team, we’re absolutely thrilled to show our athletes just how proud we are of them – as a nation, as a company and as Canadians,” said Janine Keogh, Vice President, Biscuit Category, for Mondel?z International in Canada. “As a snacks company, we bring joy to Canadians every day through our delicious brands.  We wanted to create a program that celebrates joy in a different way and the Olympic Games provide the perfect opportunity to bring our collective pride and joy to life as we cheer alongside our Canadian Team.”

The Pride & Joy campaign, launching in January 2014, includes four limited edition Christie products, eye-catching in-store displays, an interactive app, thousands of prizes, a broadcast integration with the CBC during the Games, and an opportunity for two Mondel?z Canada employees to act as ambassadors for the company at the Games.

“The COC is humbled by Mondel?z Canada’s generous support through their upcoming Pride and Joy campaign,” said Marcel Aubut, President, Canadian Olympic Committee. “We are honoured to partner with such an iconic powerhouse in Canada and thank Mondel?z Canada for helping our athletes move forward on their road to the podium.”