Badminton to Increase Promotional Productivity with Commonwealth

September 6, 2011

The promotional activity of Badminton has risen after the Badminton World Federation (BWF) President Dr Kang Young Joong and the Commonwealth Games Federation (CGF) President Mike Fennell signed a Memorandum of Understanding (MoU)..

Collectively known as “CGF/BWF – Partners Uniting the Commonwealth through Sport”, the MoU will see the two organisations working together to showcase and promote world-class badminton competition in the CGF’s 71 member countries and territories.

Joong said: “The dialogue with the CGF to get to this point has been very good and we see the MoU as being very constructive in helping us widen the appeal of our sport throughout the Commonwealth.”

The MoU focuses specifically on improving participation levels among able-bodied and disabled athletes, particularly in the Commonwealth’s developing nations.

It will also see the CGF consult with the BWF on ways to further enhance the overall Games experience for competitors and officials at the Games.

In addition, the CGF and BWF will jointly develop a media and communications plan around each edition of the Commonwealth Games and, where applicable, the Commonwealth Youth Games in order to spread the word across the Commonwealth.

Mike Hooper, CGF Chief Executive, said: “Badminton is a very popular sport within the Commonwealth and we are delighted to work with the world body to promote the game to our member nations and to establish a robust framework for the operation of the sport at the time of each Games.”

Badminton is one of the “Core Sports” on the Commonwealth Games programme, meaning that all host cities must include the sport in their competition schedule.