Arizona Cardinals Extend Gila River Casinos Partnership

National Football League (NFL) franchise the Arizona Cardinals has agreed a nine-year extension to its commercial partnership with gambling and entertainment brand Gila River Casinos.

The partnership was first created in 2006 and Gila River Casinos will be given the naming rights to the East and West Stadium Clubs hospitality areas at the team’s University of Phoenix Stadium.

As part of the deal Gila River Casinos will also benefit from branding within the stadium, buy alongside a variety of advertising, capsule marketing, for sale promotional, hospitality and community engagement opportunities.

The agreement makes the company the Cardinals’ second largest team partner.

The two parties will also continue to work together on grassroots initiatives such as the Cardinals Flag Football League and youth football clinics.