AIA Expands Tottenham Hotspur Deal as New Principal Shirt Sponsor

Tottenham Hotspur have expanded their partnership with AIA Group Limited (AIA), with the insurance provider becoming the Club’s new principal global partner from next season.

The new enhanced deal, which follows their existing cup shirt sponsorship agreed at the start of the season, will have the AIA logo appearing on the front of the Club’s shirts in all competitions for the next five seasons until 2019.

To support the growth of AIA’s own base of customers across Asia, the Club will also become a key component of AIA’s future marketing and customer engagement strategies.

Club ambassadors such as Ledley King and Ossie Ardiles will regularly make visits to AIA’s markets, using their unique appeal as legendary Spurs players to support a host of co-branded initiatives including events and appearances for company staff, agents, customers and charitable partners. Tottenham Hotspur’s Global Coaching team will also deliver elite coaching programs and associated activities to support AIA’s key objectives of promoting health and well-being and increased participation in sport in the Asia-Pacific region.

Tottenham Hotspur Chairman Daniel Levy (pictured right) said: “We have enjoyed an excellent relationship with AIA since they became our Cup Shirt Partners at the beginning of this season.

“Together we share long-term ambitions across Asia, a region where the Club has seen significant growth in recent years, and this extended partnership with AIA, one of the leading companies in the Asia-Pacific region and a clear market leader in their industry, will further help to support our objectives and engage with our supporters across the region. We are delighted that AIA has committed to the Club for a further five years and look forward to developing our partnership further.”

Mark Tucker (pictured left), AIA Group Chief Executive and President, added: “English Premier League football has tremendous appeal in Asia and following the success of our Cup Shirt sponsorship of Spurs this season, we are now delighted to be entering this new partnership with the Club. They have a massive fan base in Asia and we look forward to helping them further expand their presence here, as we continue to grow our franchise and communicate the strength, breadth and depth of the AIA brand to consumers in our 17 markets around the Asia-Pacific region.”

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