Zwift Creates ‘Tour For All’ With GCN And Eurosport
April 30, 2020
Zwift’s ‘Tour for All’ – A month-long charity fundraising initiative featuring a host of a professional racing tour riders and teams held on the Zwift virtual platform.
- Zwift, Global Cycling Network (GCN) and Eurosport are proud to be bringing live cycling back to millions of sports fans through Zwift’s ‘Tour for All’ exhibition racing series; a professional racing tour held on the Zwift virtual platform over five stages to be raced May 4-8th, 2020.
- Featuring teams from both the men’s and women’s World Tours including Alpecin-Fenix, Bahrain-McLaren, Mitchelton-SCOTT, Boels Dolmans Canyon//SRAM Racing, CCC-Liv, Drops, each stage will be streamed globally on the GCN digital network and screened live on all Eurosport platforms. This collaboration between GCN and Eurosport will enable the two brands to serve the largest community of cycling fans and provide more ways than ever to watch premium cycling content.
A month-long charity fundraising initiative
- The series will open a month-long charity fundraising initiative that will see Zwift donate a total of $125,000 to Doctors Without Borders/Médecins Sans Frontières (MSF) and its COVID-19 crisis fund, with an additional $125,000 that can be unlocked once 250,000 people complete a stage of the Tour for All. The professional racing series is designed to showcase the mass-participation stages and encourage Zwifters to take part by riding some of the same courses that the pros have raced.
