Zurich Insurance Group Becomes Official Presenting Partner of Swiss Ice Hockey Cup

Zurich Insurance Group has been named the Official Presenting Partner of the Swiss Ice Hockey Cup.

The partnership agreement was concluded with InfrontRingier Sports & Entertainment Switzerland and will run until 2017. The national competition will be re-launched by the Swiss Ice Hockey Federation together with its marketing partner in September 2014.

From the round of 16 onwards, the Zurich logo will be featured in the center circle of the ice rink along with further exposure achieved through banner advertising, branded helmets, jerseys, socks and goalie gloves for all National League A, National League B and Regio League teams that qualified for this stage of the competition.

Joachim Masur, CEO of Zurich Switzerland, said: “With the Swiss Ice Hockey Cup, we are taking the opportunity to mark and connect with a promising project right from the start. Here, lower-ranked teams play against major ones – I’m curious which teams will manage to put the greatest pressure onto the big stars. The Cup will definitely bring us unique sporting moments.”

Florian Kohler, CEO of Swiss Ice Hockey, commented: “We are pleased that through the commitment of Zurich, the Swiss Ice Hockey Cup has a strong partner by its side. We are confident that by working with one of the leading Swiss brands, the fans and their surroundings will be reached more effectively and the positioning of ice hockey in Switzerland will be strengthened.”

In addition to the Presenting Partner package, InfrontRingier is marketing six other sponsorship opportunities centrally across the entire Swiss Ice Hockey Cup. For the first time in the history of Swiss ice hockey, sponsors can benefit from an exclusive national presence through one of the most popular sports in the country. The new top sponsors will benefit from exclusive and consistent team and stadium branding at all Cup matches from the round of 16 to the final.