Zippo Extends Title Sponsorship of NASCAR Nationwide Series

Zippo Manufacturing Company have inked a multi-year renewal as title sponsors of the Zippo 200 NASCAR Nationwide Series at Watkins Glen International.

Zippo has been a premier partner of The Glen since 1993, cialis and is currently the longest continuous sponsor of Watkins Glen International. Now in its tenth year, the Zippo 200 is the third longest running Nationwide Series race under the same name and sponsorship. 

“Zippo has been a fantastic partner for more than 20 years and we are thrilled to continue that relationship,” said WGI President Michael Printup. “Both the Zippo and Watkins Glen International brands are known for their quality of product, history and longevity. Words cannot express our gratitude for their renewal or the excitement that we feel as we prepare to celebrate this 10th anniversary sponsorship milestone. We know that our fans love their products, so their involvement with our track over the years is a real benefit to everyone involved.”

Zippo’s partnership with Watkins Glen International began in 1993 when they became inaugural sponsor of the U.S. Vintage Grand Prix event, now one of the largest vintage racing events in the United States. In 2005, Zippo increased its support of The Glen when it took on title sponsorship of the Zippo 200 NASCAR Nationwide Series race.

“From the beginning, our partnership with WGI has been a great fit for both of us,” commented Greg Booth, Zippo president and CEO. “Racing fans, especially NASCAR fans, have the same loyalty and passion for their sport as Zippo lighter fans have for our product. The introduction of our Zippo Outdoor line of products makes even more sense as we reach out to the thousands of avid fans who pack the campgrounds during race weekend at the Glen.”