Zest to Sponsor Kent Cricket

Kent County Cricket Club have announced a new sponsorship deal with marketing communications company, Zest.

Zest will work closely with Kent Cricket’s strategic and tactical marketing campaigns over the coming three seasons.

The three year contract provides for the development of a range of customer engagement, and follows Kent Cricket’s recent Business of Cricket Award for Best Improvement in Customer Engagement. Collateral creation and outreach activities, including print and digital are also included in the contract, with the goal to extend the county side’s attraction to Kent residents and visiting spectators.

“Zest is very pleased to have a first-class cricket club as a client. We are a Kent based agency with an international outlook, much like the cricket team, and our ambition for Kent Cricket is to build the brand awareness and help generate gate receipts,” stated Terry Hewett, Zest Managing Director.

Kent Cricket CEO, Jamie Clifford added: “It is important for us to work with a Kent marketing agency. Zest demonstrated a level of strategic understanding that we require, while their creative output is very impressive.  Zest has the right mix of business and consumer experience that gives us the confidence that their team understand our needs, while offering a knowledgeable, broader view of marketing to our audiences.”