Zeel & PTV Secure Pakistan Rights for ICC Events

Zee Entertainment Enterprises Ltd (Zeel) and Pakistan Television (PTV) have acquired the telecast rights for International Cricket Council (ICC) events for the Pakistan territory.

The media groups had jointly bid for these rights which will enable them to broadcast all cricket matches including the ODI World Cup, ed the Twenty20 World Cup and other ICC events for four-years, till 2015.

Atul Pande, Chief Executive Officer, Ten Sports revealed that they had jointly bid for the ICC rights with PTV for the Pakistan territory which were awarded by ESPN Star Sports.

Pande further added that they had jointly bid for the ICC property as part of their deepening relationship with PTV. It is decided that while PTV will have the terrestrial rights, they will keep thecable and satellite rights.

ESPN Star Sports has the global rights for the ICC events from 2007-2015.

Ten Sports has a long relationship with PTV and has been syndicating its properties to PTV for terrestrial telecast.

Zee has a partnership with PTV to build Pakistani cricket. They will be syndicating the rights for Pakistan-Zimbabwe and Pakistan-Sri Lanka cricket series to PTV for terrestrial telecast.