Zaxby Named Official Chicken of College Sports

Zaxby’s has announced it is “The Official Chicken of College Sports” and has collective intellectual property rights at 25 Division I colleges through a two-year deal with their football and basketball teams.

The initiative gives Zaxby’s, therapy a Southeast favorite for chicken fingers and wings, order the opportunity to gain valuable exposure among the 173 million Americans who identify themselves as college sports fans and represents the brand’s largest sports sponsorship to date.

“Being The Official Chicken of College Sports is a monumental partnership that allows us to support the colleges and towns that have continued to support us,” said Zach McLeroy, CEO and cofounder of Zaxby’s. “We opened our very first Zaxby’s in a college town and today, we have nearly 600 locations. I can’t think of a better association to have than one that keeps us true to our roots and links us with fine college sports teams across our footprint.”

As part of the new sponsorship, the restaurant developed a special collective logo featuring the 25 partnering colleges designed to identify Zaxby’s as “The Official Chicken of College Sports.” Zaxby’s will be integrated into football and basketball games at each of the participating schools with broadcast radio spots and special in-venue videoboard programming features such as the “Zaxby’s Sack Cam” and “Zaxby’s Dunk Cam,” as well as online ad placement on each school’s athletic website.

“We are proud of Zaxby’s recognizing the power of college sports to drive its business with these premier schools,” said Jeff Huffman, vice president regional sales/Southeast, IMG College. “This sponsorship represents a significant commitment to college sports, and the participating schools are eager to partner with Zaxby’s in helping build its brand.”

The new college sports sponsorship, brokered by IMG College, the nation’s leading collegiate marketing agency, includes schools across every state where Zaxby’s is located, representing six major athletic conferences in the South, Mid-Atlantic and Midwest:

Southeastern Conference:
University of Alabama 
University of Arkansas 
Auburn University 
University of Florida 
University of Georgia 
University of Kentucky 
Louisiana State University 
University of Mississippi 
University of South Carolina 
University of Tennessee 
Vanderbilt University

Atlantic Coast Conference:
Duke University 
Florida State University 
Georgia Institute of Technology 
University of North Carolina at Chapel Hill 
University of Virginia 
Virginia Polytechnic Institute and State University

Big 12 Conference:
Baylor University

Big Ten Conference:
Indiana University of Bloomington 
Purdue University

Sun Belt Conference:
Arkansas State University 
Western Kentucky University

Conference USA:
University of Houston 
University of Southern Mississippi 
Tulane University