Football LaLiga Soccer Zain Sudan

Mobile telecom operator Zain Sudan becomes LaLiga’s latest regional partner in Sudan

August 18, 2017

The companies have signed a three-year deal under which they will join forces to promote Spanish football in Africa, which is a strategic market for LaLiga

An agreement was unveiled today under which Zain Sudan will serve as LaLiga’s regional partner in Sudan for at least the next three seasons. This deal sees LaLiga team up with the leading Sudanese telecom operator, which boasts 13 million customers in the country and is a pioneering company that was among the first to offer mobile telephone services in North Africa.

The presentation ceremony was held in Spain and attended by: the LaLiga president, Javier Tebas; Gregory Bolle, LaLiga’s head of Global Partnership; María Barberá, head of international Marketing, Osama Abdalla Abdo Kahin, the chief operations officer (COO) at Zain Sudan; Khalid Gaffar Ibrahim, Zain Sudan’s chief commercial officer (CCO); and Salih Mohammed Ali Omer, Zain Sudan’s corporate communication senior director, Khalid Abdelmoneim, Director Commercial Department; Eltayeb Ali Farah, Manager Media Communications.

They all posed together in the Hall of Flags at LaLiga’s headquarters in Madrid and highlighted the importance of this agreement between two cutting-edge international institutions that have achieved excellence in their respective fields. Fernando Sanz, General Director Middle East & North Africa and International Sports Projects and LaLiga Ambassador and Fernando Morientes, Ambassador of LaLiga, also attended the presentation.

LaLiga, which is at the forefront when it comes to technological innovation and has a global audience of more than 2.5 billion people, is joining forces with Sudan’s biggest mobile telecom operator. Over the next three years, they will work together to promote the LaLiga brand in the African country.

Africa as a whole represents a strategically important market for Spanish football’s organising body, which has two offices in the continent: one in South Africa and the other in Nigeria. Indeed, this agreement consolidates LaLiga’s presence in Africa as part of the organisation’s ongoing internationalisation process, which is driven by a firm commitment to getting closer to its fans all over the world by linking up with leading companies in every domain.

Zain Sudan Managing Director and CEO, Mr. Elfatih M. Erwa welcomed this groundbreaking agreement between Zain Sudan and LaLiga which is going to give the opportunity for the Sudanese people to have different experience of the Spanish football.

“Africa has a huge potential for growth and is a very important continent for us. Working with Zain Sudan will help us to achieve our goal of consolidating our position in Africa. Working with a telecommunications company will help LaLiga to connect directly with fans,” said Gregory Bolle, LaLiga’s Head of Global Partnership.

“We are the best league in the world and once again we are creating partnerships to move as close as we can to our fans all over the world,” added Maria Barberá.

“We hope that this partnership will support the Sudanese ongoing efforts to return Sudan to excellence in football and sports, Sudan is one of the four founding members of CAF which was born on February 8, 1957 in Khartoum. Sports and football in particular have always helped in uniting the Sudanese people, this partnership ties well with Zain Sudan objective of developing youth and provide them with the opportunities to keep up with what happening in the world,” added Zain Sudan Managing Director and CEO, Mr. Elfatih M. Erwa.

The two institutions will also collaborate in areas such as marketing, commercial promotion and social media, and on corporate social responsibility activities through the LaLiga Foundation.

Football LaLiga Soccer Zain Sudan