Yorkshire Carnegie drink to Crabbie’s sponsorship
October 7, 2016
Yorkshire Carnegie and Crabbie’s Alcoholic Ginger Beer have struck a three-year partnership deal.
The deal will see the Crabbie’s logo on the club’s away shirt for the next three seasons – starting with this Sunday’s clash with title rivals Cornish Pirates.
Additionally, Crabbie’s and Carnegie will work together to extend rugby’s reach across the region.
John Bradbury, Managing Director of Crabbie’s owner Halewood Wines And Spirits, says: “Crabbie’s involvement in rugby is all about developing the game and encouraging participation at all levels.
“This exciting and unique partnership with Yorkshire Carnegie will enable us to do that across the region. Carnegie is a club with strong roots in the local community. By working together, we can help grow participation in rugby, as well as supporting many local clubs.
“There is a real appetite for the game in Yorkshire and whether you are playing rugby or watching rugby, Crabbie’s will be there.”.
Yorkshire Carnegie Commercial Director Rob Oates commented: “We are delighted to welcome Crabbie’s into our family of partners. There is a great synergy between their brand and the fans who enjoy the wealth of sport available at Headingley Carnegie Stadium, all year round. They are excited about the Yorkshire project moving forward and want to be part of our vision for the club.”