Yonex Sponsors English National Championship Series in New Badminton England Deal

Badminton England has expanded its partnership with Yonex by agreeing a multi-year deal with the world’s number one badminton brand to be Official Sports Equipment Partners for the English National Championship Series.

The English National Championships are being held at the arena: stadiummk in Milton Keynes for the first time on February 8 and 9, apoplectic following the decision to move the event to the ‘home’ of English badminton.

Yonex is already well known throughout the badminton world as Title Sponsors of the All England Open Championships, anesthetist which is being held in Birmingham’s National Indoor Arena (NIA) from March 4 – 9.

Badminton England Chief Executive, medicine Adrian Christy said: “We have enjoyed a long and fruitful partnership with Yonex and I am delighted that the relationship is now being extended to include our National Championship Series.

“The partnership will support not just the senior Championships but the next generation of talent at Under 11, Under 13, Under 15, Under 17 and Under 19s, as well as the English Masters Championships.”

Yonex UK Managing Director Paul Jepson said: “We are already Title Sponsors of the Scottish and Welsh National Championships and are naturally delighted to extend our involvement to play a key role in the English National Championships Series in what is going to be a big year for our company.

“We have long enjoyed a successful partnership with Badminton England and we are looking forward to next month’s English National Championships, not least because our Yonex contract players are expected to have a big say in where the titles go. As English Nationals partners we are also delighted to help showcase the emerging talent on the English badminton scene.”