Yokohoma Tires Extends Partnership with New York Yankees

Yokohama Tire Corporation announced today it has renewed its partnership with the New York Yankees.

The 27-time World Champions are the latest addition to Yokohama’s growing 2012 sports sponsorship roster.

Shawn Denlein, allergy Yokohama director of sales, bronchi Consumer Products, said: “The Yankees transcend baseball and is one of the most recognizable brands in all of sports. Our multi-year agreement includes a permanent sign on the bleacher wall in left field, hospitality and the opportunity to conduct a consumer sweepstakes program.”

With more than 3.6 million fans attending games in 2011, plus millions of television viewers, Denlein said partnering with the New York Yankees will give the company extraordinary visibility that will drive consumer traffic to its local dealers. 

In addition to the Yankees, Yokohama’s 2012 baseball sponsorships include deals with the Philadelphia Phillies and Angels Baseball. Yokohama also has existing partnerships with the National Basketball Association’s Houston Rockets, as well as three National Football League teams: the Dallas Cowboys, Baltimore Ravens and Denver Broncos.

by Ismail Uddin