Olympic Athlete To Inspire Fashion Brand

By iSportconnect | April 19, 2012

Major Fashion Brand, Fred Perry, has tied down Olympian and Team Sky rider Bradley Wiggins to a new clothing brand which will see him work with the brand in inspiring a new clothing line, originating from Wiggins’ ‘mod’ leanings.

‘I have been a lifelong fan of the brand, stemming from my following and commitment to the mod movement and what I believe is Fred Perry’s unparalleled relationship with subculture,’ said Belgian born Wiggins.

‘My goal has been to develop an authentic, non technical range of off cycle wear that is inspired by the best of the sport’s unique heritage – something I am hugely passionate about. Fred Perry offered me that opportunity.’

It is thought the collaboration will start it’s launch by designing a one cotton pique, zip neck shirt style in three colourways, which will become available to the public through Fred Perry stores on a global level this summer.


Wiggins won a bronze medal at the 2000 Summer Olympics, three further medals at the Athens 2004 Summer Olympics, and two golds at the Beijing 2008 Summer Olympics.