Yingli Will Leverage Bayern Munich Sponsorship in Beijing

By Community | July 18, 2012

Leading Chinese solar energy company, Yingli Green Energy will leverage its sponsorship of Bayern Munich when  the team arrives in Beijing for its exhibition match next Tuesday.

Yingli is an official premium partner of the club and has arranged for the team to play Beijing Guoan in an exhibition match to be called the ‘Yingli Cup’.

Yingli has been  a sponsor of the FIFA World Cup since 2010 and  is also sponsor of US Soccer.

Yingli was the first Chinese company to sponsor football on the international stage and the first renewable energy company to promote its business through football.

Liangsheng Miao, Chairman and Chief Executive Officer of Yingli Green Energy, said:”We are also honoured to be using our global marketing platforms not only to contribute to diplomatic relationships between China and Germany but also to give back to the community.” {jcomments on}