Yamaha Team Up with Maxim Italy for 2013 MotoGP Season

May 20, 2013

Yamaha Factory Racing has secured a sponsorship agreement with Maxim Italy for the remainder of the 2013 MotoGP season.

The deal will focus specifically around the two Italian MotoGP rounds, the Gran Premio d’Italia at the Mugello Circuit and the Gran Premio di San Marion at the Misano World Circuit.

Lin Jarvis, Yamaha Motor Racing Managing Director, said it was: “fantastic to be able to welcome Maxim Italy as an official sponsor.

“We look forward to working together at the two Italian rounds to create some fun activities for Maxim’s readers, for our team and for the MotoGP paddock.”

Maxim, a men’s lifestyle magazine, will run competitions allowing female followers the chance to be a Yamaha umbrella girl at a race or to spend the race weekend behind the scenes with Yamaha.

Maxim Italy Chief Executive Cristiano Gennari commented: “The partnership with Yamaha Factory Racing is a source of great pride for us.

“Maxim Italy is the first edition worldwide to have established such a partnership and we look forward to future success together.”