Yale University Selects AudienceView to Enhance Ticketing & Marketing Operations

Yale University has selected AudienceView as the new partner to power the athletic department’s ticketing operations and enhance marketing initiatives.

Yale is the third Ivy League school to partner with AudienceView, therapy joining Dartmouth and Harvard University’s deployment of the company’s leading-edge e-commerce solution with customer relationship management at the core.

“Yale’s needs have grown and we require an integrated, enterprise-grade system that can manage our ticket sales, improve our marketing and provide enhanced service to our fans,” said Jeremy Makins, Associate Athletic Director for Yale University. “With AudienceView and its proprietary CMS, Yale can manage multiple distinct brands, build multiple websites and store the resulting transactions from those sites in a single database. We believe that these improved business practices will lead to increased overall efficiency and will enhance the online experience for all of our fans.”

AudienceView is providing Yale with a single, web-based solution that integrates traditional and digital ticketing, fundraising, online content management via a proprietary CMS, CRM, marketing and business intelligence. This market-leading fan management technology will provide Yale with a 360-degree view of its fans and donors, enabling the university to tailor user account features to fit individual buying habits and preferences. AudienceView’s marketing features will provide real-time access for Yale to measure the success of its campaigns to determine which initiatives provide the best results.

“We are excited to add Yale University to our list of Ivy League partners,” said Jeff Koets, Vice President of Sales and Marketing at AudienceView. “Our team is committed to providing this world-renowned university and its athletics department with an enterprise-grade ticketing and fan management solution that meets current and future needs. We look forward to a long-term partnership with Yale and to supporting its growing business needs.”