Yahoo! Reveals Expansive London 2012 Olympic Coverage

By Community | July 19, 2012

Yahoo!, the technology powered media company, will bring together consumers and advertisers from around the world to celebrate the London Summer Games with some of the most comprehensive, social, interactive, and personal experiences to date, across every screen.

Anchored with Yahoo! Sports, Yahoo!’s “Beyond Gold” coverage will provide its 700 million global users, in dozens of languages and regions, with original video programs, breaking news, photos, expert analysis from gold medal Olympians and award-winning Yahoo! Sports writers, unique editorial series, fantasy games and engaging second screen experiences.

“Yahoo! has been the No. 1 online destination for Olympics coverage since 2006, proving to be the place for users to gather and follow the biggest events,” said Ken Fuchs, VP of Global Media for Yahoo! & Head of Yahoo! Sports, Men’s and Games. “London 2012 will be a showcase for 24/7 reporting, across all screens, and Yahoo! is investing to deliver powerful experiences for our users and advertisers. Our unique storytelling combined with innovative new products will help establish new memorable moments as they happen for 700 million fans around the world.”

Yahoo! previously announced its Summer Games programming efforts across the Yahoo! Media Network, on the Yahoo! hub dedicated to coverage of the Games, and on Yahoo! Sports, the No. 1 global sports destination online with over 96 million unique visitors a month.

Yahoo!’s coverage includes original video programs, expert analysis from gold medal Olympians Dan O’Brien (track and field), Summer Sanders (swimming), Shannon Miller (gymnastics), the award-winning team of writers from Yahoo! Sports, social integration programs, and for the first time Yahoo!’s Memorable Moments editorial series to celebrate the most iconic moments from the history of the Summer Games filmed across continents featuring amazing stories – from the glories of emotional wins to the tragedy of Munich through the lens of dozens of gold medal winning athletes and those that were there.

Since the Turin Games in 2006, Yahoo! Sports has been the No. 1 online destination for coverage of the Games. In Vancouver, Yahoo! Sports was No. 1 across all major categories with 32 million unique visitors, delivering significantly more engagement as well than other network coverage.** During the 2008 Beijing Games, Yahoo! Sports reached 38.5 million unique visitors, again setting the bar for both time spent and overall users – with more than 12 million more users than its nearest competitor.

The Yahoo! “Beyond Gold” editorial and marketing efforts will drive deeper engagement and traffic to the Yahoo! Media Network across multiple platforms. The range of digital platforms also provides Yahoo! advertisers with an array of custom and unique opportunities to communicate with fans . As a result of Yahoo!’s media leadership, scale and reach, a significant number of high profile brands have created campaigns around the London Summer Games across Yahoo!’s four screens, in various cases with global activation.