Yahoo Inks New Content Partnership Deal with NBC Sports Group

Yahoo and the NBC Sports Group announced a content and promotion partnership that combines the Web company’s sports reporting with NBC’s television presence and digital resources.

The alliance will include original video content that will appear on both Yahoo Sports and NBCSports.com, live streams of events such as “Sunday Night Football,” and adoption of Yahoo Sports’ fantasy platform as the exclusive game provider for NBC Sports’ news and information site Rotoworld.

Financial details of the deal were not revealed. The two will maintain separate Web sites and newsrooms but will collaborate on big sports news, both on the Internet and TV.

The pair touted the partnership as expanding NBC Sports’ digital footprint.

“Through our growing television and digital platforms, the Yahoo Sports partnership dramatically expands the digital reach of NBC Sports around the biggest sporting events,” Mark Lazarus, chairman of NBC Sports Group, said in a statement. “We are committed to continually growing this alliance for the benefit of both parties, our sports-property partners, and, most importantly, sports fans.”

The deal is part of Yahoo’s ambitions to raise its profile in other media. Yahoo and CNBC announced a partnership to jointly distribute content and programming across their networks. Like the NBC Sports deal, Yahoo and the business news channel partnered on creating co-branded, original videos that will appear on Yahoo Finance and CNBC.com.