Xbox Kinect Sponsor Baltimore Ravens Divisional Home Playoff Game

Microsoft Corp.’s Xbox Kinect has signed on as the marquee sponsor of Sunday’s Baltimore Ravens’ divisional home playoff game against Houston Texans, here in a deal estimated at more than $250,000.

As the “official gameday sponsor” of the team’s matchup with the Houston Texans, Xbox Kinect has been running 10-second promotions throughout the week on WBAL-TV 11 and WBAL Plus.

The product is also the title sponsor of WBAL-TV’s hour-long “Ravens Road to Indianapolis” program airing Saturday at 7 p.m.

Additionally, Xbox Kinect advertisements will run on pre and post-game programs on WBAL 1090-AM and 98 Rock, both official Ravens’ broadcast partners.

Xbox 360 is already a partner of the NFL.