X Games Set for Global Expansion
By Community | May 1, 2012
The X Games, created by ESPN, has announced that the annual extreme sports event will expand to Foz do Iguaçu, Brazil; Munich, Germany and Barcelona, Spain beginning in 2013.
Those cities will join Aspen, Colo.; Los Angeles and Tignes, France to host the X Games in an effort to expand globally. With relevance to contemporary youth around the world, this expansion is a transformation from an action sports competition brand into an action sports lifestyle brand that will highlight new locations and enhanced cultural and digital elements around the world.
ESPN conducted a formal bid process starting last May which resulted in significant interest from locations around the world that bid to host one of three new events (which join Los Angeles, Aspen and Tignes). Beginning today, local organizing committees for Foz do Iguaçu (pronounced Fawz Day Ig wah soo), Munich and Barcelona will collaborate with ESPN for the next three years to bring the premier action sports event to their cities, launching an annual, six-event X Games calendar four of which will be summer events and two winter.
“ESPN has been committed to the X Games franchise for nearly two decades and is incredibly excited for the future and this new endeavor,” said John Skipper, president, ESPN and Co-Chair, Disney Media Networks. “We are bringing significant focus to this expansion because we believe in the universal appeal of these sports and competitors and want to share the X Games experience with fans around the world.”
Motorsports icon Travis Pastrana, who has 17 X Games medals to his name, supports ESPN’s decision to expand the X Games globally. “ESPN is giving athletes the opportunity to really chase their dreams, and the X Games are the most important and biggest events ever created for our sports,” said Pastrana. “The concept of bringing them to different places around the world is awesome, and I’m excited to see what it will do for action sports.”
The X Games events will spotlight the world’s best action sports athletes in BMX, Skateboard, Moto X, and Rally Car Racing at the X Games; and Skiing, Snowboard and Snowmobile at the winter version of the X Games against the backdrop of the host city and country. Each X Games event will take on its own distinguishing character that will set it apart from the others, including the introduction of new sports and cultural elements that are drawn from the host cities themselves. In the past the X Games has successfully organized smaller action sports events, qualifiers and demonstrations in Brazil, Canada, China, France, Japan, Korea, Malaysia, Mexico, Singapore, Spain, Taiwan, Philippines and UAE.