X-Bionic to Sponsor Singapore Athletic Association

Swiss sports apparel manufacturer X-Bionic has signed a $2-million sponsorship deal with Singapore Athletic Association (SAA), it was announced today.

The one-year deal, which contains an option to a one-year extension, sees X-Bionic sign on as title sponsor for the all-woman Venus Run on Mar 8.

The sponsorship will see the 5,000 runners kitted in X-Bionic’s exclusive Venus Run Effektor shirt, specially designed for the 5km run.

The Venus Run was first introduced in 2011 and was held at Bedok Reservoir, before going on hiatus in 2012. It resumed this year at Marina Barrage – the venue of next year’s run, which will coincide with International Women’s Day.