WWE Confirm New Film Venture
By iSportconnect | March 26, 2012
A new action-thriller movie called ‘The Day’ will be co-distributed by WWE Studios and Anchor Bay Films after it was announced that the two firms have secured a partnership. Upon the films initial audience screening at the Toronto Film Festival, WWE Studios secured the U.S. distribution rights to the film immediately after its showing.
The Day was hugely popular at the 2011 Toronto International Film Festival’s Midnight Madness section and is expected to be a hit with fans of the WWE and keen film-goers. It is reported the class will include the likes of Shawn Ashmore (The X-Men trilogy), Dominic Monaghan (“Lost” and The Lord of the Rings), Shannyn Sossamon (A Knight’s Tale, 40 Days and 40 Nights) and Ashley Bell (The Last Exorcism).
“With the incredible audience reaction it saw at Toronto, we knew that The Day would be a great addition to our brand,” said WWE Studios President, Michael Luisi. “By combining the marketing power of our television, digital/social media and print assets with Anchor Bay’s tremendous distribution capabilities and successful track record, we look forward to bringing this film to a broad audience.”
“We are extremely excited that we are partnering with WWE Studios in this venture,” commented Kevin Kasha, Executive Vice President, Acquisitions and Co-Productions. “The film’s production team has created a truly fresh story and brought in top young talent to bring it to life. Audiences will be thrilled, thoroughly entertained and will be left hungry for more.”