WWE Appoint Andrew Judelson as Executive Vice President of Sales
December 15, 2011
World Wrestling Entertainment (WWE) have announced the appointment of Andrew Judelson as Executive Vice President of Sales & Partnership Marketing, effective January 2, 2012.
Judelson, previously a senior executive from Sports Illustrated Group, the NHL and most recently U.S. Ski and Snowboard Association (USSA), will report to WWE Chief Marketing Officer, Michelle D. Wilson. In his new role, Judelson will be a key member of WWE’s senior management team and responsible for all sales and key marketing partnerships for the company including talent endorsement deals.
“Andrew is an accomplished sales executive with broad revenue generation experience in the sports and media industries. He brings with him a wealth of knowledge and contacts, which will benefit WWE and serve him well in his new position,” said Wilson.
Prior to joining WWE, Judelson was the Executive Vice President, Chief Revenue & Marketing Officer for USSA. During his tenure there, he drove significant revenue growth in 2011 and for the first time in its history the property saw an increase in revenue in a non-Olympic year.
Formerly, he held the position of Chief Marketing Officer at Sports Illustrated Group, where he was responsible for all the marketing functions within the SI Franchise.
In addition, Judelson spent more than eight years at NHL Enterprises. In his last position as Senior Vice President, Corporate Sales and Marketing, he oversaw the league’s corporate sales, marketing and new business development functions on a worldwide basis.
Judelson holds a Bachelor of Fine Arts degree from Rollins College and a Master’s Degree in Business Administration from the Freeman School of Business at Tulane University.