Borussia Dortmund Bundesliga Football Sponsorship

Würenbacher Announced Beer Partner of Borussia Dortmund in China

June 7, 2017

Würenbacher announced a two-year partnership with Borussia Dortmund as the club’s official beer partner in China.

The partnership was announced upon BVB winning the DFB-Pokal on Saturday, 27th June 2017.

The official partnership launch event will be held in Shanghai on 1st June with BVB legends Kalle Riedle and Lars Ricken in attendance.

Würenbacher beer originated in Germany and is still brewed there. It also launched six different types of beers according to Chinese consumers’ preference to match their need.

Zhao Yuning, Vice President of Würenbacher said: “It’s a hugely exciting time to partner with one of the most famous clubs in the Bundesliga, Borussia Dortmund. We believe that our sponsorship will deliver a great result for the brand and I’m certain Borussia Dortmund provides Wurenbacher with the platform to move to new heights.”

Benedikt Scholz, Head of International and New Business of Borussia Dortmund said: “Our great fanbase in China is one of the reasons why Wurenbacher identified us as the ‘perfect fit’. Our IP and social media channels will give Würenbacher an ideal platform upon which to continue its growth in their desired regions.”

Borussia Dortmund Bundesliga Football Sponsorship