Shuijingfang Sponsorship World Table Tennis

WTT Signs Shuijingfang as a Global Premier Partner

January 25, 2022

World Table Tennis announced today that it has agreed terms with Shuijingfang as a Global Premier Partner.  

WTT heralds a new era for table tennis events, merging sport and entertainment. Shuijingfang, as one of China’s top baijiu (Chinese rice wine) brands, will support WTT’s efforts to offer fans and spectators a unique experience, and to reach new audiences with the finest hospitality services. Shuijingfang will be the exclusive provider of baijiu at all WTT events. 

The publicly listed company has kept traditional brewing techniques dating back to 14th century and operates the oldest continuous operating drinks plant in China. This 600-year-old distillery is open as a museum and is one of the top things to do as visitors to Chengdu. The ninth generation of baijiu masters continuously strive to perfect winemaking while drawing on the brand’s excellence for innovative breakthroughs to refine a historical legacy.

“I’m delighted to welcome Shuijingfang as WTT’s Global Premier Partner, a partnership that is sure to be filled with anticipation and pleasant surprises,” said Matt Pound, WTT Managing Director. “Shuijingfang will work closely with WTT and our table tennis fans to further develop the sport, conveying China’s table tennis culture and sportsmanship to the world. At WTT events, spectators will catch the world’s best players in action, but also enjoy a premium hospitality experience.”

The Global Premier Partner is WTT’s highest level of partnership and will get premium visibility at all WTT events around the world.

Zhu Zhenhao, Shuijingfang CEO, said, “Shuijingfang has long had an affinity with sports, and it is a great honour to partner with WTT on this journey. With Shuijingfang’s creed of ‘Champion by Quality’, we will pay tribute to the Chinese Table Tennis Team who has bagged countless brilliant achievements over the years, as well as to the players who demonstrate what it is to be ‘Champions in Spirit’ on the field. We look forward to working with WTT and driving global table tennis to brand new heights.”

WTT is part of the ITTF Group, the umbrella organisation of table tennis, along with the sport governing body known as the ITTF, and the ITTF Foundation as the social responsibility arm. The three entities propel the ITTF Group to inspire sustainable Table Tennis growth worldwide, through engagement, innovation and passion.

Shuijingfang Sponsorship World Table Tennis