CONMEBOL Announces Lay’s as Official Sponsor of South American Football

The South American Football Confederation (CONMEBOL) and Lay’s have joined forces in a strategic partnership aimed at enhancing the international visibility of South American football by bringing the CONMEBOL Libertadores into Lay’s global “No Lay’s, No Game” platform.

Through this agreement, the CONMEBOL Libertadores, the continent’s most prestigious club competition, expands its presence on the international stage and creates new opportunities for fan engagement, showcasing the passion, history, and rich footballing heritage of South America to audiences around the world.

The partnership underscores the global appeal of CONMEBOL competitions and their ability to connect leading international brands with millions of passionate fans. It also reflects CONMEBOL’s continued commitment to promoting South American football, increasing the visibility of its competitions, and fostering strong relationships with strategic partners.

“South American football has a unique identity, a rich history, and a passion that transcends borders. This partnership with Lay’s strengthens the global reach of our competitions and allows us to continue bringing South American football closer to its fans around the world,” said Alejandro Domínguez, President of CONMEBOL.

The CONMEBOL Libertadores stands as one of the most emblematic competitions in South American club football. Spanning ten countries, with matches played in more than 70 cities and over 150 fixtures per season, the tournament reflects the scale, diversity, and enduring footballing tradition of the continent.

Through strategic partnerships such as this one, CONMEBOL continues to strengthen its ties with international brands and create new opportunities to engage audiences, further consolidating South American football’s presence and prominence on the global stage.