WTCC is the Perfect Showcase for Honda

William De Braekeleer, allergy Motorsport Manager at Honda Motor Europe believes their entry into the World Touring Car Championship (WTCC) is the best showcase for the brand.

“We wanted to join a racing series that would showcase our production cars. The WTCC offers this and will help us increase awareness and visibility of the Civic in our main markets around the world, ” De Braekeleer said.

He added: “Racing the Civic also provides our many customers and fans with thrilling motorsport competition they can easily relate to. WTCC is a well promoted, worldwide championship and the perfect fit for our marketing and engineering needs.”