WTA Seal 10-Year Partnership With iQIYI to Expand Digital Presence in China

The Women’s Tennis Association (WTA) has signed a 10-year partnership with Chinese online video content service platform iQIYI.

From 2017, iQIYI will become the WTA’s digital rights partner in China.

iQIYI will provide live transmission of over 2000 women’s tennis matches, including singles and doubles, along with exclusive highlights, player interviews and content from the WTA Magazine Show.

Geng Xiaohua, iQIYI Senior Vice President, said: “Since we were established in 2012, iQIYI Sports has featured tennis as part of its core programming and has broadcast WTA tournaments.

“As tennis’ popularity continues to boom in China, we believe that iQIYI’s high quality users and traffic make it the perfect channel for the WTA to further promote its tournaments in China.”

Micky Lawler, WTA President said, “This is a first-of-its-kind partnership for the WTA in China. iQIYI’s platform reinvents our digital offer in China in line with the new ways fans consume sports and entertainment content today, and in the future.

“We’re thrilled to be working with a partner who fully embraces everything that is unique and premium about our sport.”

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