WTA Reveal Rise in Global TV and Digital Audience Figures

The Women’s Tennis Association (WTA) have announced new global TV and digital audience figures.

The end-of-season report showed a leap in 2014 viewership, clinic up 22.5% from 2013.

The most-watched tournament of the year was the BNP Paribas WTA in Singapore, attracting 26.9 million viewers across seven days of tennis.

The BNP Paribas Open at Indian Wells provided the season’s most-watched day of broadcast for women’s tennis in 2014 with a total of 4.6 million fans viewing the semi-finals.

The event also generated the largest growth in audience, almost doubling from 11.76 million viewers in 2013 to 22.98 million in 2014; a rise of 95.4%.

The Miami Open enjoyed the largest online digital audience of the year, with 9% of the season’s total online digital viewers watching coverage of the tournament in March.

Stacey Allaster, WTA Chairman & CEO said: “We knew 2014 was going to be good, but it was beyond our expectations.  Fans want to get close to the athletes and follow them when they want, where they want, season-long, as they play tournaments around the world.

“By continuing to put an inspiring and competitive product on the court, day in and day out, we aim to provide a premier, compelling global sport entertainment experience for our fans to enjoy.

“Our goal is to deepen the engagement between fans and players by creating greater access to our content, distributing it on TV and digital channels, across mobile platforms and engage with fans on social media. What was so exciting in 2014 was to see how much fans enjoyed watching and engaging with our game.”