WTA Rebrands Year-End Championships
By Community | May 27, 2014
The Women’s Tennis Association (WTA) have revealed today they have rebranded the WTA’s year-end championships, which will now be referred to as the WTA Finals.
The new name is also followed by a new brand identity, “On Top of the World,” which has been developed for the WTA Finals in 2014 and beyond.
The change is one of many branding initiatives being planned for the WTA Finals. Coupled with the “On Top of the World” brand identity, the renaming will clearly differentiate the WTA Finals from any other women’s professional event featuring the best-of-the best in singles and doubles where every match captures the emotion and competition of a tournament final.
The WTA Finals is a unique tournament format featuring the WTA’s Top 8 singles players in a round-robin format and Top 8 doubles teams in the world in a single-elimination draw.
To develop the new brand identity for the WTA Finals, the WTA strategically partnered with Highlight Event & Entertainment, a global event and entertainment company based in Switzerland.
“We have the best athletes in the world, who are truly global citizens, and who are major figures in the entertainment world, they transcend sport,” said WTA Chairman & CEO Stacey Allaster. “The WTA Finals is the ultimate year-end event giving fans a unique sport entertainment experience where every match is like a final. Not only will the winner be crowned with the coveted Billie Jean King Trophy, but she will also be standing ‘On Top of the World.'”
The branding will be used throughout the season and will be modified to reflect the journey of the Top 8 singles players and Top 8 doubles teams on the road to the top of the world in Singapore.