WTA Dress Up with British Fashion Council Deal

June 14, 2011

The Women’s Tennis Association (WTA) and the British Fashion Council has unveiled a partnership celebrating the connection between the stars of the sport and the world of fashion.  

A select group of WTA stars will be dressed in customised dresses, created specifically for them by British designers including Stella McCartney, Burberry, Vivienne Westwood, Giles Deacon, Matthew Williamson, Richard Nicoll, Hussein Chalayan, and David Koma.

The aim of the collaboration is to feature British designers, raise the off-court profile of the stars of women’s tennis, and extend the link between the sport and fashion.

Stacey Allaster, chairman and CEO of the WTA, said: “The WTA’s partnership with the British Fashion Council provides our players with a unique opportunity to work with some of London’s most talented creative minds.

“Women’s tennis has always had a link to the fashion of the time, and we are very pleased to be able to collaborate with the British Fashion Council to share our players’ interest in fashion and style with some of the world’s best fashion designers.”

The designer-player partnerships have been established based on the cultural similarities or previous working relationships of players with certain fashion personalities.  

World No.1 Caroline Wozniacki will continue her collaboration with Stella McCartney as the face of adidas by the designer, while five-time Wimbledon Champion Serena Williams will wear a special dress created for her by Burberry.