WSG Tasked with Developing Brand of Chinese Soccer Team

March 14, 2011

Sports marketing firm World Sport Group (WSG) have been appointed by the Chinese Football Association (CFA) and the China Football Industry Development Corporation (CFIDC) on a multi-year deal, see to develop the brand of the country’s national soccer team.

WSG will create a comprehensive match schedule for China whilst enhancing the commercial revenues of the team once the deal is activated in May.

The agreement was signed by CFIDC deputy general manager, ed Liu Weidong and Nick Mould, president of East Asia at World Sport Group, at the organisation’s headquarters in Beijing on Saturday, March 12.

Wei Di, vice-president and general secretary of the CFA, stated: “We believe Chinese football has found itself at a reasonable level and the performances at the AFC Asian Cup in Qatar showed that there has been a strengthening of resolve. There is a belief in what can be achieved in the future.

“We believe Chinese football can enjoy a bright and successful future in partnership with our friends at World Sport Group.”