WrestleMania XXVI generates USD 45.1 million

November 10, 2010

According to a study conducted by Enigma Research Corporation, WrestleMania XXVI generated $45.1 million in economic impact for the greater Glendale/Phoenix area.

Organized by World Wrestling Entertainment (WWE), the event which was the twenty-sixth annual professional wrestling pay-per-view (PPV) event also generated close to $5 million in local, state and county taxes.

Over the past three years, WrestleMania has generated nearly $150 million in cumulative economic impact for its host cities and states despite the country experiencing one of the worst economic periods in decades.

“WWE’s premiere event was an important addition to Glendale’s tourism industry and position as a leading sports and entertainment destination. The $45 million boost to our region created by WWE’s fantastic fans makes It is a valuable economic attraction for every community host. We look forward to WWE returning to Glendale soon,” said Glendale Mayor Elaine Scruggs.

72,219 fans from all 50 states and 26 countries attended the pop culture extravaganza past March.

Some of the other facts of the study include, $45.1 million of direct, indirect and induced impact derived from spending by non-locals visiting specifically for the event; the economic impact derived from the Week created 510 full-time jobs for the area; 63% of fans were from outside the Phoenix Metropolitan Area, with 53% staying three nights or more; 60% of fans that came from out of state were from California and Nevada; 58% of fans were between the ages of 20 and 40, and 23% were between the ages of 5 and 19.

“We are very pleased that the event has once again produced a significant economic windfall for its host city. This is an incredible result in the face of a challenging economy. Our public and private sector partners within the Glendale/Phoenix area were exceptional hosts for the WWE Universe,” said Senior Vice President of Special Events for World Wrestling Entertainment John P. Saboor.

Next year, the event will take place on 3 April from the Georgia Dome in Atlanta, GA which will be viewed in more than 100 countries. Tickets will go on sale from 13 November.