WorldTour Cycling Team GreenEdge Acquire New Apparel Brand Sponsor
January 12, 2012
2XU, online Australia’s leading technical sports and Compression apparel brand has become the exclusive Official Compression Partner of Australia’s first ever WorldTour road cycling team, price sale GreenEDGE.
The comprehensive agreement will see 2XU’s highly acclaimed compression apparel worn by all GreenEDGE members for training and recovery to enjoy an array of critical physiological benefits including improved circulation and heightened agility through to reduced muscle fatigue and damage.
Shayne Bannan, GreenEDGE Cycling General Manager, said the team has been very specific in which equipment suppliers it has aimed to work with, and as the brand that has set the benchmark in compression apparel, 2XU is the ideal partner.
“Because of the quality of their garments, 2XU has played a major role in creating the compression market and we’re delighted to be working with them,” Bannan said.
“The key to our riders maximising the benefits of their training is how quickly they recover and 2XU Compression will play an important role in that.
“When we’re putting our riders like Matt Goss, Stuart O’Grady and Cameron Meyer on the road to go head-to-head with the world’s best, we have to send them out there knowing we’ve given them the world’s best equipment on and off the bike. With 2XU Compression we know we’re doing that.”
2XU Director of Sales and Marketing, Aidan Clarke, added: “Working with the world’s finest athletes and sporting institutes is integral to 2XU’s high performance formula.
“We’re delighted to add GreenEDGE to our enviable list of respected sporting partners. With its underlying passion for elite performance and clear goal of seeing Australia perform on the world-class WorldTour platform, GreenEDGE shares much common ground with 2XU. As the existing official supplier of Compression to the Australian Institute of Sport, Rowing Australia, Triathlon New Zealand, international triathlon powerhouse teamTBB and UnitedHealthcare Pro Cycling Team amongst many others, formal alliance with Australia’s highly anticipated GreenEDGE marks a logical next step for 2XU.”
With a relentless commitment to engineering world-class garments from fabrics delivering tangible benefits to the wearer, 2XU sets the benchmark in high performance compression. Ongoing testing, research and consultation with professional sporting bodies of such caliber as GreenEDGE are integral to the brand’s winning formula.