Worldlink Joins Premier League Elite as Sunderland AFC’s New Betting Partner

July 2, 2012

The FA Premier League’s Sunderland AFC and Worldlink Group Plc, patient the UK listed Company with patents on providing changing data in real-time for mobile devices, announce that Worldlink has become Sunderland AFC’s Official Betting and Gaming Partner from the start of the 2012/13 Premier League season.

The three year deal that begins on August 1, 2012 will see Worldlink, become the ‘Official Sports Betting and Gaming partner’ of Sunderland AFC. Worldlink will provide dedicated desktop and mobile applications together with its licensed betting brokerage partner, Bet Butler, who will enable Sunderland fans to access the best available odds across more than 60 bookmakers.

Speaking about the new partnership, Sunderland AFC chief executive Margaret Byrne said: “I am absolutely delighted to welcome Worldlink as one of our key partners. They impressed us not only with their product but their commitment to a long term partnership and we are looking forward to building a successful relationship with them over the next three years

Sunderland AFC’s International marketing director Mike Farnan commented:  “Worldlink are bringing amazing new technology to the betting and gaming sector which is going to provide our fans a superior betting experience. This echoes our commitment to partnering with top line international brands, who will give Sunderland fans access to the best possible products and services and we are delighted that they have chosen Sunderland as their first top flight football partner.”

Neil Riches, Managing Director of Worldlink added: “I am thrilled to be announcing the first of several Premier League partnerships with Sunderland AFC .We are looking forward to providing the Sunderland fans with an enhanced betting experience, and developing a long term relationship with a club of such international prestige.”

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