World Triathlon And Infront To Continue Collaboration For Developing OTT

World Triathlon has extended its exclusive partnership with Infront, a Wanda Sports Group company, for another eight years until the end of the 2028 season.

The long-term prolongation will see Infront and World Triathlon continue its close collaboration to develop the well-established TriathlonLIVE over-the-top (OTT) platform through dedicated content and marketing campaigns.

Infront will also exclusively distribute the international media rights for World Triathlon’s top tier events including the World Triathlon Series, World Triathlon World Championships and Mixed Relay World Championships.

World Triathlon President and IOC member, Marisol Casado said: “After several seasons of partnership with Infront we are delighted with the continuous growth of TriathlonLIVE and the exposure of our sport through our global broadcast partners. We look forward to continuing this balanced approach together with Infront to reach and engage our worldwide audience via all media channels.”

Julien Ternisien, Infront Senior Vice President Summer Sports said: “Our cooperation with World Triathlon over the last few years provides a strong foundation for this extended agreement despite the global disruptions to the season and we are excited to continue our collaboration. This long-term partnership allows us to build on a joint strategy to find the right balance between broadcast and the growing importance of the TriathlonLIVE to bring the sport to a wider and more engaged audience.”

Since it began its partnership in 2018, Infront has helped World Triathlon develop its offering to fans. This included launching a new look of TriathlonLIVE ahead of the 2019 season, which now provides subscribers with more complete and in-depth coverage from over 40 live events per season.