World Snooker Secures BGC Partners Deal On Brink Of Masters

World Snooker has announced that BGC Partners will become the new title sponsor of the Masters.

World Snooker have secured the deal with the leading global brokerage company just days from the start of the event on Sunday, January 15th at Alexandra Palace.

World Snooker Chairman Barry Hearn gave his response to the BGC deal as follows, “It gives us great pleasure to bring in a new title sponsor for one of our biggest tournaments, especially one as prestigious as BGC Partners.

“This is a huge step forward for our sport and demonstrates the growing appeal of snooker on a global scale. Snooker is on the rise and the momentum built by a tremendous UK Championship last month will be continued at the BGC Masters as we already have outstanding ticket sales”.

The President of BGC Partners, Shaun Lynn, added, “The Masters is one of the most prestigious and well-recognised events in the snooker industry’s calendar and BGC Partners is proud to be title sponsor for the first time this year. BGC prides itself on the excellence of the services our world-class brokers and state-of-the-art technology provide to clients around the globe.

“We are delighted to join with the world’s top snooker players in presenting this championship event to snooker enthusiasts and sports fans worldwide”.

The BGC agreement is another boon for the Snooker world this week after the announcement of a third major event in China, the Haikou World Open, which further establishes the sport’s presence in the Chinese market.

Live coverage of the BGC Masters, which runs through until to January 22nd, will be available on CCTV5, GSC Shanghai and Now TV Hong Kong as well as the BBC and Eurosport. Highlights will also be shown in Australia, India, Thailand, Malaysia and the Middle East.