World Sailing Announces SAP as Official Technology Partner

May 4, 2017

World Sailing announced SAP, a market leader in enterprise application software, as its Official Technology Partner.

Over the next four years, SAP will bring its cutting-edge, innovative solutions to World Sailing’s World Cup Series of events.

SAP will transform the events by improving performance on the water, reinventing the fan experience on the shoreline and at home, simplifying operations for sailors and coaches and supplying media with information and insights to deliver a more informed commentary.

“The announcement of our partnership with SAP marks the start of an exciting new era for World Sailing,” said World Sailing President Kim Andersen. “There is a unique relationship between sport, technologyand nature in sailing as they all work together in powerful harmony. With SAP, we have an innovative technology partner who reflects this positioning and matches our ambitions to inspire millions more people to fall in love with sailing.”

Dr. Stefan Lacher, Head of Sponsorship Innovations at SAP said, “It is very exciting for us to be able to share our experience in providing data analytics to an organization such as World Sailing. With one of the largest individual gatherings of classes in the world, we look forward to opening up the intricacies of the sport at this level over the next years.

“We will apply our data analytics and insights to further enhance the enjoyment of the sport for fans, sailors and officials. The partnership will also offer a unique test bed for future innovations.”