World Rugby and Tudor announce long-term partnership
By Community | November 27, 2017
World Rugby and Tudor have announced details of a new partnership that will see the luxury watch brand sponsor some of the world’s biggest and most prestigious rugby competitions and events.
Under a wide-ranging seven-year deal, Tudor will be the official timekeeper of Rugby World Cup 2019 and 2023, Women’s Rugby World Cup 2021, Rugby World Cup Sevens 2018 and the annual World Rugby U20 Championship.
With a shared mission of development and growth by pushing the boundaries, World Rugby joins an exclusive stable of Tudor ambassadors and sponsorships featuring David Beckham, the New Zealand All Blacks, and 2016 men’s fifteens World Rugby Player of the Year Beauden Barrett.
World Rugby Chairman Bill Beaumont said: “We are excited about our long-term partnership with Tudor. In line with Tudor’s ‘Born to Dare’ mantra, World Rugby is on a mission to grow our sport beyond its traditional markets and communities and we are looking forward to working with Tudor to further the projection of rugby in a global context.”
A spokesperson at Tudor added: “World Rugby embody the values that have made TUDOR what it is today, and because of that, we are proud to welcome them to our family. Much like ‘Born To Dare’, Tudor’s manifesto, World Rugby has a rich and famous history that has shaped the sport to what it has become today.
“Under World Rugby’s governance, Rugby World Cup is the third biggest quadrennial global sporting event, and we’re excited to be partnering with them as the event is hosted in Asia for the first time in 2019.”