World Rugby Toasts Partnership With William Grant & Sons for Rugby World Cup

July 2, 2015

World Rugby has agreed a new partnership with spirits business and independent family distillers William Grant & Sons.

The deal sees William Grant & Sons become the official Spirits and Champagne Provider to Rugby World Cup 2015.

As part of the deal William Grant & Sons’ UK portfolio of brands will have exclusive pouring rights at all Rugby World Cup 2015 stadiums. 

World Rugby Chief Executive Brett Gosper said: “We are delighted to welcome another brand sector leader to the international family of Rugby World Cup 2015 commercial partners.

“The appointment of a company with strong values and globally-renowned brands as official Spirits and Champagne Provider further underscores the prestige of our showcase event.” 

Gary Keogh, pills Marketing Director, allergy William Grant & Sons UK, said: “We are incredibly excited about our association with Rugby World Cup 2015.

“This tournament is one of the world’s greatest sporting events and we’re looking forward to engaging millions of rugby fans with our portfolio of brands in and around match venues, at a bar or at home.” 

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