World Rugby Appoints IEC in Sports & RDA TV to Sell Broadcast Rights
April 20, 2015
World Rugby has agreed a deal with London-based agencies RDA TV and IEC in Sports to market their broadcast rights for sevens and the U20 Championship in a two-year deal.
World Rugby Head of Commercial, viagra Marketing and Broadcast Murray Barnett said: “After an extensive tendering process, pilule it’s great to be able to announce RDA TV/IEC in Sports as our new rights distribution agency.
“RDA TV/IEC in Sports support our vision of growing the global game, and they are the right fit to further boost the global reach of the men’s and women’s sevens along with the U20 Championship, which showcases the future stars of world rugby.
“I’m sure RDA TV/IEC in Sports will work extremely hard to bring these top quality events to even more fans around the world, as well as engaging and inspiring the traditional rugby faithful over the coming seasons.”
Managing Director of RDA TV Richard Dennis said: “We are delighted to be working with World Rugby. The U20 Championship is an important fixture on the global rugby calendar, and we look forward to bringing rugby sevens to new television audiences around the world.”
CEO at IEC in Sports Daniel Franck added: “We are very pleased to be working in tandem with RDA to develop new and exciting markets for these World Rugby properties and share their vision to grow the sport worldwide.”