World Rowing Federation and Samsung Sign Partnership

By Community | October 26, 2010

FISA, the World Rowing Federation has signed an agreement with Samsung Electronics to become an Official Sponsor and Technology Partner of FISA and its major World Rowing regattas.

This sponsorship commences with the 2010 World Rowing Championships which will take place from October 30 to November 7 on Lake Karapiro, New Zealand. It continues for the following two years during which Samsung will be the Title Sponsor of the Rowing World Cup annual series, currently comprising three international regattas and, an Official Sponsor of the 2011 World Rowing Championships in Bled, Slovenia.

Samsung has acquired a substantial package of rights which includes televised advertising boards and graphic data-inserts in the international television signal of all World Rowing regattas for transmission around the world on many prominent television networks.

Denis Oswald, President of FISA, said: “A valued Olympic TOP sponsor since 1997, Samsung has come to appreciate Rowing’s unique values and targeted reach. In our many discussions over the last few months, it has become clear that our sport has a very important part to play in Samsung’s global communications strategy. I am genuinely proud that one of the world’s most successful companies has chosen to partner rowing.”

“As a global leader when it comes to supporting sport and athletics, Samsung is very proud to sponsor the 2010 World Rowing Championships and the Rowing World Cup,” said Gyehyun Kwon, Vice President and Head of Worldwide Sports Marketing at Samsung.

“Sports sponsorship allows us to connect with global markets and communicate our corporate mission and values and is a key conduit in building brand equity in the minds of consumers.”

Samsung is an established leader in innovative digital technologies sponsors many sports events and teams around the world including the Olympic Games as a Worldwide Partner, the Chelsea football club of the English Premier League, the International Association of Athletics Federations (IAAF), and the Asian Games.