World Match Racing Tour signs with Sail Racing

June 30, 2010

Swedish apparel manufacturer Sail Racing has signed a three-year deal with the ISAF World Match Racing Tour (WMRT) to provide it with branded team clothing.

Newly appointed WMRT Chief Executive, Jim O’Toole, said: “This is a key new relationship for the Tour. Sail Racing’s brand concept fits perfectly with the plans we have for the ongoing development of the Tour brand. We share core values such as creativity and innovation and look forward to building our clothing business to mutual benefit.”

Sail Racing Manager Director, Henric Wikestam, said: “Partnering with such a successful sports brand is a very positive step for Sail Racing, we have watched the Tour’s recent growth under the new leadership team with keen interest and are ready to be a part of the ambitious global expansion plans.”

Sail Racing has previously worked with the Volvo Ocean Race and the Nokia Oops Cup, two of the most successful sailing events in the world.

The deal will begin from the Stena Match Cup Sweden on 5 July.