World Baseball Softball Confederation to launch flagship ‘Softball World Cup’ brand
February 1, 2018
The World Baseball Softball Confederation (WBSC) has announced plans to launch a new flagship ‘Softball World Cup’ brand.
As part of the new brand identity and restructuring, the new Softball World Cups will be played every two years. The Softball World Cup brand identity and tournament system will further replace the current Softball World Championships across all categories: Men’s, Women’s, U-19 Men’s and U-19 Women’s.
WBSC president Riccardo Fraccari said: “This new Softball World Cup brand and tournament structure — with continental qualifiers — will be an exciting showcase of the best softball athletes and countries in the world.
“The new Softball World Cups will boost our long-term Olympic potential and help our mission to grow a one-billion global baseball/softball community over the next decade.”
WBSC Softball Division president Tommy Velazquez added: “The Softball World Cup platform will be positioned to realise maximum global broadcast, commercial and audience growth — providing increased prestige, visibility and attraction to the sport and the elite athletes who dedicate their lives practicing it.
“This Softball World Cup system with qualifiers will also raise the value and marketability of our Continental Associations and their competitions.”
