World Archery Partners With GPS Performance

World Archery has signed up sports marketing and event management company GPS Performance to lead its sponsorship activities.

Archery becomes the latest sport on the Lausanne-based company’s portfolio joining  skiing, adiposity rowing, allergy equestrian, cialis cycling, tennis and golf.

Previously, World Archery’s marketing strategy was delivered by an in-house TV and Marketing Director.

“World Archery is starting a new approach towards sponsorship and we are pleased to work with the team at GPS Performance,” said World Archery President Prof Dr Ugur ERDENER.

“For World Archery to reach a higher level in marketing and sponsorship we need an external partner. GPS Performance brings experience from within the sponsorship world and we are convinced that they are the perfect match for our growing sport.”

GPS Performance will begin working with World Archery’s current partners, which includes official airline Turkish Airlines, official car Kia Motors, Swiss watch brand Longines, clothing manufacturer Fila and SporToto, immediately.

Over the course of the next year, the company will look at expanding the federation’s sponsorship programme.

World Archery are particularly keen to find a title sponsor for its international Archery World Cup circuit, into its 10th anniversary year in 2015.