World Archery And Sony Pictures India Renew Broadcast Deal
By Taruka Srivastav | March 30, 2021
World Archery and Sony Pictures India Private Limited have renewed their exclusive rights agreement that sees the linear broadcast of international archery tournaments on their network and digital platforms across the Indian subcontinent.
The new deal runs for the upcoming season, including events on the 2021 Hyundai Archery World Cup and the 2021 Hyundai World Archery Championships. The exclusivity covers India, Sri Lanka, Bhutan, Pakistan, Nepal, Bangladesh, Afghanistan and the Maldives.
India has already secured four quota places to the postponed Tokyo 2020 Olympic Games but will look to upgrade its single women’s spot to a team ticket at the final qualification event in Paris in June.
The nation recently announced its Olympic and international team for 2021. It is led by top archers Deepika Kumari and Atanu Das, who were married during the pandemic and the couple are likely to compete together in the mixed team competition in Tokyo.
India will host the Commonwealth Shooting and Archery Championships in early 2022.