Women’s Sports Group Partners With The FA To sell Barclays FA Women’s Super League Domestic Rights
March 11, 2020
Women’s Sports Group is delighted to announce it will exclusively consult The Football Association (The FA) on the distribution of all UK media rights for the Barclays FA Women’s Super League following its appointment by The FA.
Women’s Sports Group, founded by Dame Heather Rabbatts, DBE, was formed to create new opportunities to promote, enhance and empower women’s sport. The new round of media rights sales for the 2021/22 football season onwards, which include all FA controlled women’s football club and national team fixtures, comes as women’s football exposure continues to rise with participation levels increasing.
Women’s Sports Group’s David Kogan, OBE, whose unparalleled expertise in media rights negotiation includes advising on sports rights sales for the Premier League, Football League, Premier Rugby, Six Nations and the NFL will lead on consulting The FA on the upcoming sales process.
Dame Heather Rabbatts, DBE, Founder of Women’s Sports Group, said: “The next round of media rights for women’s football is hugely important to the long-term success of the game. There has been great momentum within women’s football since last summer’s FIFA Women’s World Cup™ where over 1billion views were recorded and we will be looking to build on this to further elevate the value of women’s sport.
“Women’s Sports Group is delighted to work with The FA as we jointly look to drive value in The Barclays FA Women’s Super League and women’s football more broadly.”
Kelly Simmons, The FA’s Director of the Women’s Professional Game, added: “Women’s Sports Group was created to drive even greater value in women’s sport and we feel they are in a perfect position to help us take The Barclays FA Women’s Super League to the next level.”
Alongside Women’s Sports Group, Dame Heather Rabbatts, DBE Chairs leading strategic communications agency Vero Communications, which has an enviable track record of success with over ten years’ experience working in the business of sport.
