Wolves Unveil Manscaped As Premier League Club’s First Male Grooming Partner

September 16, 2020

Wolverhampton Wanderers FC have announced male grooming product brand Manscaped as their latest official partner.

This will be the first time Wolves have unveiled an official male grooming partner, as they kick-off what is expected to be another exciting Premier League season at Molineux.

The partnership will see Manscaped’s logo and web address appear on Molineux’s two-tier perimeter LED platform during home games throughout the upcoming season, as well as custom video and digital content on both brands’ social media channels, as well as Wolves TV and the Wolves App.

Steve Morton, head of commercial at Wolves, said: “We are delighted to partner with Manscaped ahead of the 2020/21 season.

“This partnership not only represents our first male grooming partnership, but also a partnership with a fast-growing brand who shares our challenger vision.

“Manscaped has been working with a wide variety of athletes, teams, and sports stars for some time, and we are thrilled to have been the first Premier League club chosen to work alongside the company and their growing sports portfolio.”

Founded in 2016, California-based Manscaped is a leading brand dedicated to men’s grooming and hygiene below-the-waist, offering direct shipping to the United Kingdom, as well as throughout the United States, Australia and Canada. The product range includes only the best tools, formulations, and accessories for a simple and effective male grooming routine.

Joey Kovac, Manscaped’s Senior Director of Marketing, said: “As we continue our international expansion, we’re passionate about building upon and diversifying our sports partnership roster as an integral part of this growth.

“This division of our company has a proven track record of driving widespread brand awareness for both Manscaped and our partners. We anticipate the same excitement and success given the undeniable hype and fandom surrounding the Wolves.

“We’re honoured to be part of the pack.”

Manscaped also has a series of highly publicised partnerships with other iconic sports organisations including UFC, the San Francisco 49ers and the Sydney Roosters, of Australia’s National Rugby League.